Keywords are certainly one of the most important part of search engine optimization strategy. The search engine, such as Google, Yahoo and MSN based their indexing and ranking for keywords. Keywords are also used by internet users when trying to search for a particular item on the internet. SEO professionals based on their experience and technical knowledge could determine what those keywords that are most popular and most used in searching a particular item on the internet are.
Real estate SEO keywords should be related to real estate business and allied businesses and services, say for example, in finding a house and lot that are offered to sell in the Manhattan area in New York City. The key words to be searched should include the place of Manhattan in addition to the main keyword of house and lot for sale. Same true when looking for an apartment to be rented. This is actually the job of a good SEO professional to rightly guess what the right keywords are.
Here are some tips about keywords:
• It should be the most popular searched in the search engine
• It should have the right density in the contents of the web page
• Keywords should be positioned strategically on the web page, such as in the following:
o On the URLs and File Names
o On the page titles
o In the headings and subheadings
It should be remembered that any SEO professional cannot and will not guarantee that a particular website will land on the top of the search engine ranking and will remain on the top for a longer period of time. This simply because search engines often re-index websites based on the popularity of the keywords among internet users. Another category is the contents of the websites, it should be high quality and very informative. The Search engine uses algorithms in indexing websites and in secrecy.
An expert real estate SEO specialist, who has a long years of experience and with deep knowledge of SEO techniques could make a big difference. Being on the first page on the search engine listing could make a big difference in attracting prospective clients. With the right keywords, with the right density and positioned strategically is an advantage to be ranked higher than your business competitors. A good content could add up to your advantage.
Any real estate SEO professional who would guarantee you that your website will be on the number one spot on search engine listing and promises that it will remain on the number spot for a longer period of time, for sure it is a scam. Web site owners should avoid those who made such promises, it’s only a waste of your money, effort and time.